The value of rangelands depends on both their ability to supply ecosystem services and society’s demand for such services. Traditional research on ecosystem services has focused on the capacity of ecosystems to supply services, but recent emphasis has shifted to ensuring that supply meets or exceeds demand. Societal demand for ecosystem services provided by rangelands has diversified in the past decades, transitioning from demand primarily for provisioning services to now commonly including regulating and cultural services. Demand depends on income, place of residence, and level of education – variables that are under constant and rapid change. Land-use decisions reflect balances between the supply of ecosystem services and multiple demands by stakeholders, weighted by their political power.

• Forage production
• Medicinal plants
• Range organic products
• Carbon sequestration
• Ecotourism
• Bee keeping
• Job oppertunities in range profession
• Environmental value of rangelands (Soil and water consevation, biodiversity, and wildlife)